
Creating your Website Presence is an on-going process that changes every minute. The amount of time (and that usually also means money) that you put into it will have a definite and measurable effect on what you get out of it. If you take a look at this abbreviated image, you'll begin to see that because each of these forums changes minute-by-minute, your stuff could easily get lost. Hence the need to keep it updated on a regular basis.
Now take a look at the categories below: this list is growing every day as the concept of Social Media networking grows. So as you can see, a ton of resources will go into creating your online Brand Awareness & Presense.
When should I start this?
This level of "Branding" effort is completely up to you, so you need to ask yourself some key questions:
- How big do I want to grow?
- Am I ready to handle fast growth?
- Do I just want to get my feet wet?
You can definitely start slowly as you determine the results of your efforts vs your costs. Then as you discuss this with your online SEO person, you can change directions, ramp up or slow down accordingly.
BEWARE
Pretty much anyone who has figured out how to set up a Google Account, or who can link your site to a 'Statistics' site has hung up a shingle saying that they are now an SEO expert. And that for some price, they can put you on the first page of Google. Let me testify right here and now that anyone can put you on the first page of Google for some keyword or phrase. But can they help you to build your Brand Awareness? Can they not just increase your hits, but increas your 'Targeted' visitors? Hits are meaningless unless they can be translated into sales. So please, I impore you to be careful when evaluating your new SEO relationship by choosing someone who will charge you fairly and who really understands the Whole Picture - not just the Google side.
Communication* Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga Collaboration/authority building* Wikis: PBworks, Wetpaint, Wikia, Wikimedia Multimedia* Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation |
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Reviews and opinions* Product reviews: epinions.com, MouthShut.com Entertainment* Media and entertainment platforms: Cisco Eos Brand monitoring* Social media measurement: Attensity, Statsit, Sysomos, Vocus |



